Mastermind: January 5, 2018: 25% Practice Growth

Length: 48:25

Tracy is an LPC in Georgia. She is in part-time private practice, and works full-time for the school system.  In this meeting, we discuss:

  • Tracy's professional goals
  • How to step away from contract work and insurance billing in her private practice, and move toward private pay clients
  • How to choose one area of focus for marketing her expertise
  • A manageable marketing plan
  • Measurable growth goals
  • How to set private practice pricing

KEY TAKEAWAYS

  • Growing your platform without taking on too many tasks
  • Exploring ways to leverage your knowledge and professional experience
  • The difference between a service provider and consultant role
  • The importance of tying your goals to a specific number, so that you know when you've reached your goal, and you can celebrate milestones
  • Using social media simply and strategically