Topics covered: Licensing, transitioning from employee to private practice, life purpose, self care, target audience and brand development, creating a client experience, marketing and press opportunities, business collaboration and building a team, work/life boundaries. Length: 46 minutes
Inspiration (Quotes from Celeste)
Why did you not create the things that were in your head?
Why did you not move forward with this message that you have that you want to share with the world?
Hey—there must be something else . . .
Working in a way that fits for our family
"Luck is where opportunity meets preparation." --Roman philosopher, Seneca
Developing a target audience
What would it look like if I were to only serve women?
Ideal client development and rationale
The idea of your struggle being your niche—Celeste said she suffered with anxiety, now she serves women with anxiety
Creating a client experience
Client e-mail newsletter
Strategies: Offers coffee, small client gifts and tote bags, collaborative diagnosing and treatment planning
PR + Marketing
Send one sheet to prospects (guest blog posts, podcasts, local events, etc.)
How Celeste stays refreshed
Keeping a strict schedule
Massage (spa membership)
The free Quiet Mind Collective 5 Day Anxiety Challenge is no longer available.
The Epic Brand Identity Workbook, byregina.com
Stacy Tuschl, Celeste's business coach
http://quiet-mind-collective.thinkific.com/ (Celeste’s membership site)
Recipe for salmon patties (YUM!)
In a small bowl beat one egg lightly. Preheat a skillet with 1-2 Tbs olive oil. To the egg, add a small can of Double Q boneless-skinless pink salmon and mix lightly with a fork. Add about 1/4 cup corneal to the mix, then add about 1/4 cup of panko breadcrumbs (or crushed cornflakes). The mixture needs to stick together somewhat; add more dry ingredients until you can form into 2-4 patties. Pan fry in the skillet until crisp; drain on paper towels and serve.